One industry that had more than enough work during the COVID-19 crisis was the advertising industry. The pandemic changed almost everything about life overnight, which meant carefully planned ad campaigns suddenly felt out of touch, tone-deaf or dated. So what do you do when your brand needs a new ad, right now, and you can’t film anything in person?

It should be no surprise that COVID-related terms are currently the most popular searches on Google. The coronavirus pandemic has upended almost every aspect of our lives, and we’re still waiting for answers on many questions about the disease and what comes next. So it makes sense that one of the best ways for businesses to stay agile is by tapping into consumer trends and understanding how people search for information during a crisis.

Some organizations, just like people, are in a state of flux as they adapt to survive, maintain, and reinvent themselves temporarily and perhaps permanently. We’ve moved from fear of the unknown to accepting uncertainty. We’re learning to be creative within new limitations and without guarantees that we will return to life as we knew it anytime soon.

CKP’s crisis protocols have steered small nonprofits, medium-sized operations, and global brands through tough times. The right response in these moments is key: what your brand says during a crisis can have long-lasting effects, creating deep affinity and turning customers into fans, or alienating their audience. Date: Thursday, June 4, 2 pm CDT.

A great video starts with great footage. While there’s nothing like a film team with professional cameras, sound equipment, lighting, and endless accessories that make video footage look and sound professional, that smartphone in your pocket plus some helpful things around your house might be all you really need.

It’s difficult to imagine what life was like a century ago when 675,000 people in the US succumbed to the Spanish flu pandemic. Historians have found a number of similarities between the 1918 policies of social distancing and work stoppages to the current response to COVID-19. Except we have the internet.

The Great Lock Down, as it’s being called out by the news junkies as a historical reference to the challenges of the 1930s, is a challenging, tricky time for small businesses and how to communicate effectively.

Historians are already calling 2020 the Great Lockdown, a time that will be remembered globally for social distancing and stay-at-home directives. It’s also a time when creators saw a big spike in content consumption.