Effective note-taking leads to not only a better understanding and comprehension of a discussion but also works as a tool to more accurately document and recall important information. It seems simple, but it's a crucial skill.

Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.

Influencers have an unrivaled ability to activate hard-to-reach demographics through authentic engagement. That’s why working with influencers should be a core component of any public relations or marketing strategy.

If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.

From hurricanes and tornadoes to floods and droughts, we thought when it came to natural disasters that Texas had seen it all—but now we can add arctic deep freezes to that list, too. For the first time in history, the National Weather Service issued winter storm warnings across the entire state of Texas in February 2021 as Winter Storm Uri wreaked havoc on our electric grid, our pipes, our roads, and our fellow Texans’ health and wellbeing.

One of the most anxiety-filled steps to take when implementing a media relations strategy is conducting a media interview. You’ve heard the horror stories: “gotcha” interviews with unexpected questions, aggressive or uninterested reporters, spokespeople who say, or even wear, the wrong thing.

But the truth is, earned media opportunities—especially those that include interviews or on-the-record quotes—are one of the most effective ways to raise awareness for your brand and get the word out about your mission or product. The important thing to remember when presented with the opportunity to speak publicly about your business is that preparation is key.

Nearly everyone is on social media, but not everyone knows the best way to use it. Like every form of communication, we all have our own ideas on how to use it for business. Sometimes it’s appropriate to enlist the help of your team, stakeholders, and partners to reach more people with important messages about your work.

Creating a well-designed digital press kit is one of the most effective ways to cultivate positive relationships with media while representing your business in the best light. Think of a digital press kit as a one-stop shop where journalists can find everything they’ll need to write about your subject.