We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
Hiring a graphic designer? 5 ways to make your creative project a work of art
When you hire a graphic designer to build social media assets or engage an agency to rework your branding, it can feel like you’re putting your company’s identity in the hands of an outsider—and that’s a bit scary.
Google Analytics 4 and the Cookieless Future
Cookies had a good run, but after years of willful data collection by ad tech companies that violate consumers’ privacy without their knowledge, the world is ready for a change. But what does that mean for marketers?
Build a Social Media Playbook in 5 easy steps
Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.
Welcome to social listening: How to use data to inform social media strategy
Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.
5 questions to ask yourself before building a new website
You have complete control over how your website represents your brand. The tough part is knowing whether your current website is doing the job properly or whether to invest major resources in a new site that could offer a better user experience and gain audience share by maximizing SEO.
How to build relationships with influencers to engage hard-to-reach audiences
Influencers have an unrivaled ability to activate hard-to-reach demographics through authentic engagement. That’s why working with influencers should be a core component of any public relations or marketing strategy.
What to do when your marketing and communications plans plateau or fail? Time for a brand audit
If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.
5 COVID-19 ads that stood out from the crowd
One industry that had more than enough work during the COVID-19 crisis was the advertising industry. The pandemic changed almost everything about life overnight, which meant carefully planned ad campaigns suddenly felt out of touch, tone-deaf or dated. So what do you do when your brand needs a new ad, right now, and you can’t film anything in person?