We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.

brand reputation, crisis communications, public relations, social responsibility, thought leadership Carey Kirkpatrick brand reputation, crisis communications, public relations, social responsibility, thought leadership Carey Kirkpatrick

Corporate social responsibility in times of crisis: Texas businesses that got it right during historic Winter Storm

From hurricanes and tornadoes to floods and droughts, we thought when it came to natural disasters that Texas had seen it all—but now we can add arctic deep freezes to that list, too. For the first time in history, the National Weather Service issued winter storm warnings across the entire state of Texas in February 2021 as Winter Storm Uri wreaked havoc on our electric grid, our pipes, our roads, and our fellow Texans’ health and wellbeing.

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brand reputation, crisis communications, public relations, social responsibility, strategy Julia Davis brand reputation, crisis communications, public relations, social responsibility, strategy Julia Davis

Everyone should have a crisis plan and here’s how

By now everyone should know that every business, brand, and organization is bound to experience crisis. A crisis may not be happening within the four walls of your operations or directly calling you out for a customer service experience gone wrong, but we know that natural disasters, global health crises, and community unrest affect everyone.

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brand reputation, crisis communications, public relations, social media, social responsibility, strategy Laine Lieberman brand reputation, crisis communications, public relations, social media, social responsibility, strategy Laine Lieberman

From queso to tech, Austin brands found a way to give back during COVID-19

If you feel like you’ve heard “unprecedented” and “together” over and over again, you’re not imagining things. In fact, the descriptors capture the spirit of how the world was caught off-guard as COVID-19 challenged our way of life, and how collaborative solutions are needed to lessen the pain of those most affected.

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advertising, brand reputation, creative services, marketing, social responsibility Sarah Nielsen advertising, brand reputation, creative services, marketing, social responsibility Sarah Nielsen

5 COVID-19 ads that stood out from the crowd

One industry that had more than enough work during the COVID-19 crisis was the advertising industry. The pandemic changed almost everything about life overnight, which meant carefully planned ad campaigns suddenly felt out of touch, tone-deaf or dated. So what do you do when your brand needs a new ad, right now, and you can’t film anything in person?

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social responsibility, public relations Kimberly Sparrow social responsibility, public relations Kimberly Sparrow

What do I talk about? Instill nonprofit donor confidence with these messaging strategies

Some organizations, just like people, are in a state of flux as they adapt to survive, maintain, and reinvent themselves temporarily and perhaps permanently. We’ve moved from fear of the unknown to accepting uncertainty. We’re learning to be creative within new limitations and without guarantees that we will return to life as we knew it anytime soon.

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