We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
Corporate social responsibility in times of crisis: Texas businesses that got it right during historic Winter Storm
From hurricanes and tornadoes to floods and droughts, we thought when it came to natural disasters that Texas had seen it all—but now we can add arctic deep freezes to that list, too. For the first time in history, the National Weather Service issued winter storm warnings across the entire state of Texas in February 2021 as Winter Storm Uri wreaked havoc on our electric grid, our pipes, our roads, and our fellow Texans’ health and wellbeing.
How to increase your virtual team's connection
Do you struggle with how to increase team connection virtually? After interfacing recently with a number of teams now operating in virtual mode, it seems that one of the biggest challenges for leaders lies in maintaining the right amount of ongoing connection between dispersed team members.
How to talk about sensitive subjects at work
The consumer is critical to the success of every business. What they think about you can make or break your operations. So it’s no surprise that when most people think about integrated marketing and brand reputation, external communications is the first thing that comes to mind.
Data to the rescue: How Google Trends can help your business stay relevant
It should be no surprise that COVID-related terms are currently the most popular searches on Google. The coronavirus pandemic has upended almost every aspect of our lives, and we’re still waiting for answers on many questions about the disease and what comes next. So it makes sense that one of the best ways for businesses to stay agile is by tapping into consumer trends and understanding how people search for information during a crisis.
Community first: How businesses can nurture loyal fans in times of crisis [Webinar]
CKP’s crisis protocols have steered small nonprofits, medium-sized operations, and global brands through tough times. The right response in these moments is key: what your brand says during a crisis can have long-lasting effects, creating deep affinity and turning customers into fans, or alienating their audience. Date: Thursday, June 4, 2 pm CDT.
How small businesses can generate brand awareness in the age of COVID [Podcast]
The Great Lock Down, as it’s being called out by the news junkies as a historical reference to the challenges of the 1930s, is a challenging, tricky time for small businesses and how to communicate effectively.
How to communicate in the face of COVID-19? Follow these tips to engage audiences and create community
In times of crisis, our natural impulse is to lend a helping hand. With the highly contagious coronavirus spreading and social distancing guidelines in place, lending a literal helping hand is dangerous. In the days and weeks following Hurricane Harvey, Houston’s civic leaders, its citizens, and its business community rallied to meet the challenge with positivity, hard work, and good humor.
Coronavirus has you working from home: Nail it with these 6 easy pro tips
The novel Coronavirus has propelled companies to encourage their staff to work from home, requiring many employees to adjust quickly to a new—and sometimes tricky—reality. Those who are accustomed to the traditional working environment, the physical office space, and the presence of colleagues can find this setup challenging.