In the digital era, one symbol has risen to become a ubiquitous thread connecting social media platforms, marketing campaigns, and even real-life events—when was the last time you went to a wedding without a hashtag?

When you hire a graphic designer to build social media assets or engage an agency to rework your branding, it can feel like you’re putting your company’s identity in the hands of an outsider—and that’s a bit scary.

Cookies had a good run, but after years of willful data collection by ad tech companies that violate consumers’ privacy without their knowledge, the world is ready for a change. But what does that mean for marketers?

Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.

Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.

You have complete control over how your website represents your brand. The tough part is knowing whether your current website is doing the job properly or whether to invest major resources in a new site that could offer a better user experience and gain audience share by maximizing SEO.

If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.

One of the most anxiety-filled steps to take when implementing a media relations strategy is conducting a media interview. You’ve heard the horror stories: “gotcha” interviews with unexpected questions, aggressive or uninterested reporters, spokespeople who say, or even wear, the wrong thing.

But the truth is, earned media opportunities—especially those that include interviews or on-the-record quotes—are one of the most effective ways to raise awareness for your brand and get the word out about your mission or product. The important thing to remember when presented with the opportunity to speak publicly about your business is that preparation is key.