We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.

content marketing, brand reputation, creative services, marketing, strategy Sarah Nielsen content marketing, brand reputation, creative services, marketing, strategy Sarah Nielsen

5 questions to ask yourself before building a new website

You have complete control over how your website represents your brand. The tough part is knowing whether your current website is doing the job properly or whether to invest major resources in a new site that could offer a better user experience and gain audience share by maximizing SEO.

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brand reputation, content marketing, public relations, internal communications, marketing, social media, strategy Kimberly Sparrow brand reputation, content marketing, public relations, internal communications, marketing, social media, strategy Kimberly Sparrow

What to do when your marketing and communications plans plateau or fail? Time for a brand audit

If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.

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brand reputation, crisis communications, public relations, social responsibility, thought leadership Carey Kirkpatrick brand reputation, crisis communications, public relations, social responsibility, thought leadership Carey Kirkpatrick

Corporate social responsibility in times of crisis: Texas businesses that got it right during historic Winter Storm

From hurricanes and tornadoes to floods and droughts, we thought when it came to natural disasters that Texas had seen it all—but now we can add arctic deep freezes to that list, too. For the first time in history, the National Weather Service issued winter storm warnings across the entire state of Texas in February 2021 as Winter Storm Uri wreaked havoc on our electric grid, our pipes, our roads, and our fellow Texans’ health and wellbeing.

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content marketing, internal communications, social media, public relations, strategy, brand reputation Meilin Hyde content marketing, internal communications, social media, public relations, strategy, brand reputation Meilin Hyde

Everything you wanted to know about social media tool kits

Nearly everyone is on social media, but not everyone knows the best way to use it. Like every form of communication, we all have our own ideas on how to use it for business. Sometimes it’s appropriate to enlist the help of your team, stakeholders, and partners to reach more people with important messages about your work.

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brand reputation, crisis communications, public relations, social responsibility, strategy Julia Davis brand reputation, crisis communications, public relations, social responsibility, strategy Julia Davis

Everyone should have a crisis plan and here’s how

By now everyone should know that every business, brand, and organization is bound to experience crisis. A crisis may not be happening within the four walls of your operations or directly calling you out for a customer service experience gone wrong, but we know that natural disasters, global health crises, and community unrest affect everyone.

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brand reputation, crisis communications, public relations, social media, social responsibility, strategy Laine Lieberman brand reputation, crisis communications, public relations, social media, social responsibility, strategy Laine Lieberman

From queso to tech, Austin brands found a way to give back during COVID-19

If you feel like you’ve heard “unprecedented” and “together” over and over again, you’re not imagining things. In fact, the descriptors capture the spirit of how the world was caught off-guard as COVID-19 challenged our way of life, and how collaborative solutions are needed to lessen the pain of those most affected.

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advertising, brand reputation, creative services, marketing, social responsibility Sarah Nielsen advertising, brand reputation, creative services, marketing, social responsibility Sarah Nielsen

5 COVID-19 ads that stood out from the crowd

One industry that had more than enough work during the COVID-19 crisis was the advertising industry. The pandemic changed almost everything about life overnight, which meant carefully planned ad campaigns suddenly felt out of touch, tone-deaf or dated. So what do you do when your brand needs a new ad, right now, and you can’t film anything in person?

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thought leadership, marketing, brand reputation Guest User thought leadership, marketing, brand reputation Guest User

Data to the rescue: How Google Trends can help your business stay relevant

It should be no surprise that COVID-related terms are currently the most popular searches on Google. The coronavirus pandemic has upended almost every aspect of our lives, and we’re still waiting for answers on many questions about the disease and what comes next. So it makes sense that one of the best ways for businesses to stay agile is by tapping into consumer trends and understanding how people search for information during a crisis.

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