We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
#TikTokMadeMeBuyIt: 6 Ways to add TikTok to your ad strategy
With a growing audience, high user engagement and the potential for advertisers to start small, there’s no reason not to make TikTok part of your ad strategy in 2023.
5 COVID-19 ads that stood out from the crowd
One industry that had more than enough work during the COVID-19 crisis was the advertising industry. The pandemic changed almost everything about life overnight, which meant carefully planned ad campaigns suddenly felt out of touch, tone-deaf or dated. So what do you do when your brand needs a new ad, right now, and you can’t film anything in person?
Thinking about podcast advertising? Follow these pro tips for effective marketing campaigns
Podcast consumption continues to rise alongside the expansion in the production and diversity of programming both in the fiction and nonfiction categories. Contributing to a growth in listenership are new discovery features in podcasting platforms that make it easier for fans to find and subscribe to relevant content.