In the digital era, one symbol has risen to become a ubiquitous thread connecting social media platforms, marketing campaigns, and even real-life events—when was the last time you went to a wedding without a hashtag?

With a growing audience, high user engagement and the potential for advertisers to start small, there’s no reason not to make TikTok part of your ad strategy in 2023.

When you hire a graphic designer to build social media assets or engage an agency to rework your branding, it can feel like you’re putting your company’s identity in the hands of an outsider—and that’s a bit scary.

Cookies had a good run, but after years of willful data collection by ad tech companies that violate consumers’ privacy without their knowledge, the world is ready for a change. But what does that mean for marketers?

Effective note-taking leads to not only a better understanding and comprehension of a discussion but also works as a tool to more accurately document and recall important information. It seems simple, but it's a crucial skill.

Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.

At CKP, we're passionate about giving back. Whether we're volunteering at local charities like the Houston Food Bank or supporting clients like McDonald's Houston in their efforts to make a difference in our local communities, investing in our community is core to our business.