Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.

CKP has been awarded 5 Hermes Creative Awards and 4 Honorable Mentions at the 15th Annual Creative Competition administered by the Association of Marketing and Communication Professionals.

You have complete control over how your website represents your brand. The tough part is knowing whether your current website is doing the job properly or whether to invest major resources in a new site that could offer a better user experience and gain audience share by maximizing SEO.

Influencers have an unrivaled ability to activate hard-to-reach demographics through authentic engagement. That’s why working with influencers should be a core component of any public relations or marketing strategy.

The Houston chapter of the American Marketing Association recognized CKP with six awards at the annual Crystal Awards ceremony. CKP stood out for client work in corporate branding and identity, public relations, trade show displays, marketing campaigns, social media video and shoestring marketing.

If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.

From hurricanes and tornadoes to floods and droughts, we thought when it came to natural disasters that Texas had seen it all—but now we can add arctic deep freezes to that list, too. For the first time in history, the National Weather Service issued winter storm warnings across the entire state of Texas in February 2021 as Winter Storm Uri wreaked havoc on our electric grid, our pipes, our roads, and our fellow Texans’ health and wellbeing.

One of the most anxiety-filled steps to take when implementing a media relations strategy is conducting a media interview. You’ve heard the horror stories: “gotcha” interviews with unexpected questions, aggressive or uninterested reporters, spokespeople who say, or even wear, the wrong thing.

But the truth is, earned media opportunities—especially those that include interviews or on-the-record quotes—are one of the most effective ways to raise awareness for your brand and get the word out about your mission or product. The important thing to remember when presented with the opportunity to speak publicly about your business is that preparation is key.