We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
What to do when your marketing and communications plans plateau or fail? Time for a brand audit
If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.
Everything you wanted to know about social media tool kits
Nearly everyone is on social media, but not everyone knows the best way to use it. Like every form of communication, we all have our own ideas on how to use it for business. Sometimes it’s appropriate to enlist the help of your team, stakeholders, and partners to reach more people with important messages about your work.
How to increase your virtual team's connection
Do you struggle with how to increase team connection virtually? After interfacing recently with a number of teams now operating in virtual mode, it seems that one of the biggest challenges for leaders lies in maintaining the right amount of ongoing connection between dispersed team members.
How to talk about sensitive subjects at work
The consumer is critical to the success of every business. What they think about you can make or break your operations. So it’s no surprise that when most people think about integrated marketing and brand reputation, external communications is the first thing that comes to mind.