We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
How to use hashtags (and why they matter)
In the digital era, one symbol has risen to become a ubiquitous thread connecting social media platforms, marketing campaigns, and even real-life events—when was the last time you went to a wedding without a hashtag?
#TikTokMadeMeBuyIt: 6 Ways to add TikTok to your ad strategy
With a growing audience, high user engagement and the potential for advertisers to start small, there’s no reason not to make TikTok part of your ad strategy in 2023.
Build a Social Media Playbook in 5 easy steps
Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.
Welcome to social listening: How to use data to inform social media strategy
Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.
What to do when your marketing and communications plans plateau or fail? Time for a brand audit
If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.
Everything you wanted to know about social media tool kits
Nearly everyone is on social media, but not everyone knows the best way to use it. Like every form of communication, we all have our own ideas on how to use it for business. Sometimes it’s appropriate to enlist the help of your team, stakeholders, and partners to reach more people with important messages about your work.
From queso to tech, Austin brands found a way to give back during COVID-19
If you feel like you’ve heard “unprecedented” and “together” over and over again, you’re not imagining things. In fact, the descriptors capture the spirit of how the world was caught off-guard as COVID-19 challenged our way of life, and how collaborative solutions are needed to lessen the pain of those most affected.
11 tips to create professional quality videos with your phone
A great video starts with great footage. While there’s nothing like a film team with professional cameras, sound equipment, lighting, and endless accessories that make video footage look and sound professional, that smartphone in your pocket plus some helpful things around your house might be all you really need.