We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.

content marketing, brand reputation, creative services, marketing, strategy Sarah Nielsen content marketing, brand reputation, creative services, marketing, strategy Sarah Nielsen

5 questions to ask yourself before building a new website

You have complete control over how your website represents your brand. The tough part is knowing whether your current website is doing the job properly or whether to invest major resources in a new site that could offer a better user experience and gain audience share by maximizing SEO.

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advertising, brand reputation, creative services, marketing, social responsibility Sarah Nielsen advertising, brand reputation, creative services, marketing, social responsibility Sarah Nielsen

5 COVID-19 ads that stood out from the crowd

One industry that had more than enough work during the COVID-19 crisis was the advertising industry. The pandemic changed almost everything about life overnight, which meant carefully planned ad campaigns suddenly felt out of touch, tone-deaf or dated. So what do you do when your brand needs a new ad, right now, and you can’t film anything in person?

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creative services, content marketing, social media Meilin Hyde creative services, content marketing, social media Meilin Hyde

11 tips to create professional quality videos with your phone

A great video starts with great footage. While there’s nothing like a film team with professional cameras, sound equipment, lighting, and endless accessories that make video footage look and sound professional, that smartphone in your pocket plus some helpful things around your house might be all you really need.

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