CASE STUDIES
From integrated marketing to crisis communications to brand reputation campaigns, CKP’s holistic approach to telling your story creates a meaningful connection with people that matter to you. These case studies are only a slice of life in the day of a CKP communicator, opening doors to understanding how we think, how we execute, and how our results bring about positive change.
University of Houston System
Public Art Collection
The University of Houston System is home to one of the oldest and significant public art collections in the United States. While the substance of the public art collection was competitive with that of other major university collections in the nation, the profile and depth of understanding of the scale and scope of the collection was virtually non-existent.
Big Mac Special Sauce
Integrated Communications + Experiential
McDonald's launched a nationwide campaign to create excitement about two limited-time menu items joining the iconic Big Mac. The centerpiece of the campaign was a giveaway event. McDonald's released for the first time a limited amount of numbered, consumer-size bottles of the popular Big Mac Special Sauce.
DISCOVERY GREEN’s 10th Anniversary
INTEGRATED COMMUNICATIONS
CKP was charged with developing and implementing an integrated communications plan that would highlight the myriad activities celebrating the 10th anniversary while driving increased foot traffic to the park, creating more opportunities for touch points and direct engagement between the park and its patrons.
The Grove Houston new Brunch Series
INfluencer Marketing & Media RElations
The Grove Houston is a 10-year-old urban dining concept nestled inside Discovery Green in downtown Houston. CKP was engaged to launch the restaurant’s a new brunch program. Although the general public was the main target audience for, The Grove had specific interest in local young professionals and couples aged 25 to 45.
McDonald’s Poster Prank
Crisis Communications
Two University of Houston students created a fake McDonald's poster and stealthily installed it in a local restaurant. The Filipino-American students, who are frequent diners at McDonald's, produced on-brand lifestyle creative and launched a viral campaign that was picked up local, regional, and national media.
Chastang Ford
B2B Social Media Marketing
Chastang Ford is a 25-year-old Houston car dealership, owned by a family that has been in the truck business since 1933. The dealership is unique among Houston-area Ford dealerships in that retail sales are secondary to commercial, fleet and government sales and service. The “family” theme is present in all that Chastang does, with a service-first approach to sales and growth.
Mcdonalds of houston BICYCLE GIVEAWAY
CORPORATE SOCIAL RESPONSIBILITY
Local Houston area McDonald's owner/operators are regularly involved in local education, community programs and charities, using these good works to improve the lives of children and their families and strengthen communities.
CHASTANG FORD Lead Generation
SEARCH ENGINE MARKETING (SEM)
Chastang Ford is owned by a family that’s been in the truck business since 1933. CKP was engaged to improve volume to their website, with the ultimate goal of increasing new leads and driving foot traffic in-store.
AIDS FOUNDATION HOUSTON Prep awareness
MARKETING AND ADVERTISING
CKP was chosen by AIDS Foundation Houston to concept and execute an awareness and education campaign targeted towards heterosexuals at high risk for contracting HIV.
Theater District Houston OPEN HOUSE ANNIVERSARY
INTEGRATED COMMUNICATIONS
To reenergize the more than 20-year-old Theater District Open House event and spur new audiences, CKP worked collaboratively with Theater District Houston and the major resident companies of the Theater District to rebrand and reformat the annual event.