Community first: How businesses can nurture loyal fans in times of crisis [Webinar]
The scale and impact of the COVID-19 epidemic has many entrepreneurs and business leaders scrambling to adjust how they communicate with their communities and their employees, customers, and stakeholders. Even businesses with robust contingency plans could not have anticipated the disruption caused by the virus and the effect it would have on their organizations.
Over the years, CKP’s crisis protocols have steered small nonprofits, medium-sized operations, and global brands through tough times. The right response in these moments is key: what your brand says during a crisis can have long-lasting effects, creating deep affinity and turning customers into fans, or alienating their audience.
Date: Thursday, June 4, 2 pm CDT
The webinar, led by CKP Head of Accounts Services Jeremy Little and Account Manager Julia Davis, is presented in partnership with the Women’s Business Enterprise Alliance. CKP is a certified Woman Owned Business, as recognized by the Women’s Business Enterprise National Council
As public relations and brand reputation experts, CKP Head of Accounts Services Jeremy Little and Account Manager Julia Davis will share best practices, real-life examples and case studies that have earned awards from the American Marketing Association, Public Relations Society of America, and other industry associations.
About Julia Davis
Julia Davis is a public relations and marketing strategist who thrives in leading collaborative environments that produce out-the-box communications solutions. Clients can depend on this deadline-driven, detail-oriented pro to walk them through complex projects from concept to execution in service areas such as integrated communications, social media, creative services, crisis communications, media relations, government relations, branding, research, events, and holistic audits. Julia’s experience in public relations and digital marketing covered food and beverage, real estate, art, film, and fashion industries before joining CKP to launch the agency’s Austin presence. Julia manages clients in multiple Texas markets including her leadership role as the award-winning media relations strategist for the McDonald’s Greater Houston Operators Association. Julia’s initiatives often surpass established goals, earning recognition from organizations such as the Houston chapters of the Public Relations Society of America and the American Marketing Association.
Julia is a native of Georgetown, Texas, and attended Trinity University in San Antonio, graduating with a B.S. in Business Administration with a concentration in marketing. Julia is a member of the career accelerator organization Women Communicators of Austin and frequently participates in activities held by the Austin Chapter of the Public Relations Society of America. She’s an avid golfer whose passion for the sport led her to become the team captain of her high school and college team.
About Jeremy Little
Jeremy C. Little has more than a decade of experience in strategic communications, including public relations, media relations, social media marketing, public policy advocacy, and communications management consulting. He moved from the Northeast to Houston, Texas (for the second time) in 2016 to join CKP as a communications strategist.
Jeremy's extensive communications background includes working with New York Times best-selling authors, government officials, and James Beard Award-winning chefs. Jeremy attended Colby College in Waterville, Maine, graduating Cum Laude with a Bachelor of Arts in Government. He recently completed a Master of Arts in English from Middlebury College’s Bread Loaf School in Middlebury, Vermont.
About the Women’s Business Enterprise Alliance
As an affiliate of the Women's Business Enterprise National Council (WBENC), the WBEA serves as a third-party certifying organization for women-owned business enterprises (WBEs) in south Texas. Businesses that are at least 51% owned by a woman and meet specific criteria as outlined by WBENC standards and procedures are eligible for this certification—a designation that is not only recognized but required by most major corporations and governmental agencies as a purchasing criterion. Headquartered in Houston, the Women's Business Enterprise Alliance serves over 94 counties in Texas with scholarship and mentoring programs, networking activities, and educational opportunities designed to spark growth and new business opportunities for members and their companies.