We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
Everyone should have a crisis plan and here’s how
By now everyone should know that every business, brand, and organization is bound to experience crisis. A crisis may not be happening within the four walls of your operations or directly calling you out for a customer service experience gone wrong, but we know that natural disasters, global health crises, and community unrest affect everyone.
From queso to tech, Austin brands found a way to give back during COVID-19
If you feel like you’ve heard “unprecedented” and “together” over and over again, you’re not imagining things. In fact, the descriptors capture the spirit of how the world was caught off-guard as COVID-19 challenged our way of life, and how collaborative solutions are needed to lessen the pain of those most affected.
What do I talk about? Instill nonprofit donor confidence with these messaging strategies
Some organizations, just like people, are in a state of flux as they adapt to survive, maintain, and reinvent themselves temporarily and perhaps permanently. We’ve moved from fear of the unknown to accepting uncertainty. We’re learning to be creative within new limitations and without guarantees that we will return to life as we knew it anytime soon.
How small businesses can generate brand awareness in the age of COVID [Podcast]
The Great Lock Down, as it’s being called out by the news junkies as a historical reference to the challenges of the 1930s, is a challenging, tricky time for small businesses and how to communicate effectively.
How to communicate in the face of COVID-19? Follow these tips to engage audiences and create community
In times of crisis, our natural impulse is to lend a helping hand. With the highly contagious coronavirus spreading and social distancing guidelines in place, lending a literal helping hand is dangerous. In the days and weeks following Hurricane Harvey, Houston’s civic leaders, its citizens, and its business community rallied to meet the challenge with positivity, hard work, and good humor.
Relationships with reporters are tricky: Here’s how public relations pros can get it right
It’s no secret that the state of journalism is in constant flux. These days, traditional reporters aren’t the only ones we rely on for information: bloggers, influencers and citizen journalists also contribute to the media landscape and cultural zeitgeist.
Corporate Social Responsibility 101: How to get it right from strategy to execution
It’s cliché, but having CSR or CR (Corporate Responsibility) or purpose-led strategy is no longer a nice to have, but a must have. Companies that do not simply won’t be around in the next decade. They won’t be around because they won’t anticipate the magnitude of, or appropriately plan for, Environmental, Social and Corporate Governance (ESG) impacts on their business.
CKP recognized as 2019 Agency of the Year plus 10+ awards from PRSA Houston
The Public Relations Society of America-Houston Chapter recognized CKP with the top two honors of the 2019 Excalibur Awards event, 2019 Agency of the Year and the coveted Grand Excalibur Award given to the top performing campaign of the year.