We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
Data to the rescue: How Google Trends can help your business stay relevant
It should be no surprise that COVID-related terms are currently the most popular searches on Google. The coronavirus pandemic has upended almost every aspect of our lives, and we’re still waiting for answers on many questions about the disease and what comes next. So it makes sense that one of the best ways for businesses to stay agile is by tapping into consumer trends and understanding how people search for information during a crisis.
Thinking about podcast advertising? Follow these pro tips for effective marketing campaigns
Podcast consumption continues to rise alongside the expansion in the production and diversity of programming both in the fiction and nonfiction categories. Contributing to a growth in listenership are new discovery features in podcasting platforms that make it easier for fans to find and subscribe to relevant content.
CKP recognized as 2019 Agency of the Year plus 10+ awards from PRSA Houston
The Public Relations Society of America-Houston Chapter recognized CKP with the top two honors of the 2019 Excalibur Awards event, 2019 Agency of the Year and the coveted Grand Excalibur Award given to the top performing campaign of the year.
Five steps to a meaningful marketing audit
When you have a team that's responsible and driven by data as a means to create meaningful marketing plans, it's best to understand what's working well, what's not performing, and identify areas of opportunity not currently in use.