We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
CKP receives 11 marketing awards
CKP accepted 11 Crystal Award honors from the American Marketing Association-Houston Chapter at the 2019 annual event that honors top marketing agencies doing work based in Houston, Texas. Each spring, the American Marketing Association-Houston Chapter offers more than 100 Crystal Awards to Texas’ best and brightest marketers.
Rethinking the employee appraisal process
I’ve been fortunate to work in diverse settings throughout my career — large Fortune 100 businesses, small nonprofits and my own agency before being acquired by CKP. The most valuable resource in every work environment? The people.
Houston & Hurricane Harvey: crisis communications in a natural disaster
Just weeks before Hurricane Katrina hit New Orleans in August 2005, I moved to Houston. About a month later, I was one of the millions of Houstonians who attempted to evacuate in anticipation of Hurricane Rita. In 2008, I “hunkered down” during Hurricane Ike.
When faced with a public relations crisis, follow these tips
Every company must be prepared for the possibility of a public relations crisis. Whether it's a data breach, an executive scandal or just a bad piece of press, any negative event connected to your brand requires a swift and carefully crafted response if you want to keep your reputation intact.
13 tactics to step up your 2019 social media game
IGTV, Snapchat Story Ads, Facebook Fundraisers and everything else are tactics, not strategies. The No. 1 way to up your game is to up your strategy.