13 tactics to step up your 2019 social media game

CKP CEO and Founder Carey Kirkpatrick, a member of the Forbes Agency Council, shares thoughts that can help businesses and brands strategize to achieve a more effective social media strategy. The original article is titled “Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game.”

CKP on Forbes: IGTV, Snapchat Story Ads, Facebook Fundraisers and everything else are tactics, not strategies. The No. 1 way to up your game is to up your strategy. Do research (like an audit and comparative analysis). Learn about your audience. Test drive messaging and positioning. Building a solid, research-based strategy will give you look-back performance metrics and help you make a leap in 2019.