We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
Our greatest teachers: CKPers weigh in on those who shaped their careers
There’s something about World Teachers Day that squares with our beliefs at CKP. Learning, after all, is one of our core values and we live by its true meaning. Learning is an important principle of CKP’s culture that fuels team growth and development.
Thinking about podcast advertising? Follow these pro tips for effective marketing campaigns
Podcast consumption continues to rise alongside the expansion in the production and diversity of programming both in the fiction and nonfiction categories. Contributing to a growth in listenership are new discovery features in podcasting platforms that make it easier for fans to find and subscribe to relevant content.
From public speaking paralysis to fearless presentations: How to silence your imposter syndrome in 5 easy steps
Public speaking has never been my strong suit. I was a shy child, painfully embarrassed by my parents' loud, ebullient, never-met-a-stranger personalities. In my teens, I was petrified by student council election speeches and improv exercises in theater class.
Corporate social responsibility debunked: Pro tips to getting it right
Of the many areas of branding in which my company works, I'm most proud of our work for clients in community engagement and corporate social responsibility. As an agency, we practice what we preach in our investments of time, talent and money through a variety of community efforts.
Five steps to a meaningful marketing audit
When you have a team that's responsible and driven by data as a means to create meaningful marketing plans, it's best to understand what's working well, what's not performing, and identify areas of opportunity not currently in use.
Rethinking the employee appraisal process
I’ve been fortunate to work in diverse settings throughout my career — large Fortune 100 businesses, small nonprofits and my own agency before being acquired by CKP. The most valuable resource in every work environment? The people.
Houston & Hurricane Harvey: crisis communications in a natural disaster
Just weeks before Hurricane Katrina hit New Orleans in August 2005, I moved to Houston. About a month later, I was one of the millions of Houstonians who attempted to evacuate in anticipation of Hurricane Rita. In 2008, I “hunkered down” during Hurricane Ike.
When faced with a public relations crisis, follow these tips
Every company must be prepared for the possibility of a public relations crisis. Whether it's a data breach, an executive scandal or just a bad piece of press, any negative event connected to your brand requires a swift and carefully crafted response if you want to keep your reputation intact.