We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.

public relations, thought leadership, strategy Joel Luks public relations, thought leadership, strategy Joel Luks

Corporate Social Responsibility 101: How to get it right from strategy to execution

It’s cliché, but having CSR or CR (Corporate Responsibility) or purpose-led strategy is no longer a nice to have, but a must have. Companies that do not simply won’t be around in the next decade. They won’t be around because they won’t anticipate the magnitude of, or appropriately plan for, Environmental, Social and Corporate Governance (ESG) impacts on their business.

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public relations, thought leadership, strategy Carey Kirkpatrick public relations, thought leadership, strategy Carey Kirkpatrick

Corporate social responsibility debunked: Pro tips to getting it right

Of the many areas of branding in which my company works, I'm most proud of our work for clients in community engagement and corporate social responsibility. As an agency, we practice what we preach in our investments of time, talent and money through a variety of community efforts.

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