We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
Corporate social responsibility debunked: Pro tips to getting it right
Of the many areas of branding in which my company works, I'm most proud of our work for clients in community engagement and corporate social responsibility. As an agency, we practice what we preach in our investments of time, talent and money through a variety of community efforts.
Five steps to a meaningful marketing audit
When you have a team that's responsible and driven by data as a means to create meaningful marketing plans, it's best to understand what's working well, what's not performing, and identify areas of opportunity not currently in use.
Houston & Hurricane Harvey: crisis communications in a natural disaster
Just weeks before Hurricane Katrina hit New Orleans in August 2005, I moved to Houston. About a month later, I was one of the millions of Houstonians who attempted to evacuate in anticipation of Hurricane Rita. In 2008, I “hunkered down” during Hurricane Ike.
When faced with a public relations crisis, follow these tips
Every company must be prepared for the possibility of a public relations crisis. Whether it's a data breach, an executive scandal or just a bad piece of press, any negative event connected to your brand requires a swift and carefully crafted response if you want to keep your reputation intact.