We’re storytellers so we’re naturally inclined to share meaningful experiences, thoughtful commentary and what’s happening at CKP that might be helpful to you. At least we hope so.
How to talk about sensitive subjects at work
The consumer is critical to the success of every business. What they think about you can make or break your operations. So it’s no surprise that when most people think about integrated marketing and brand reputation, external communications is the first thing that comes to mind.
Five steps to a meaningful marketing audit
When you have a team that's responsible and driven by data as a means to create meaningful marketing plans, it's best to understand what's working well, what's not performing, and identify areas of opportunity not currently in use.